How does Classroom Hero use the information it collects?

First and foremost, you should know that Classroom Hero does not sell or rent any of your, or your child's personal information to any third-party for any purpose – including for advertising or marketing purposes. Third-party advertising is not permitted on Classroom Hero and personal information collected from students is never used for behaviorally-targeted advertising to students or children (by us or third-parties).

Classroom Hero commits that its collection, use, retention and sharing of personal information shall be reasonably necessary and proportionate to achieve the purposes for which the personal information was collected or processed and for the purposes disclosed in this Privacy Policy and that the personal information will not be further processed in a manner incompatible with these purposes. We also offer a Student Data Privacy Addendum, an agreement we enter into with schools or districts that further describes our duties, responsibilities, and commitments with respect to Student Data that we collect or receive.

We use your personal information only when we have a valid legal basis to do so. Our use of information collected from students using the Service is set forth in our Children's Privacy Policy. The information we collect from teachers, School Leaders, and parents is used to:

This includes operating, providing, enhancing and improving the Service, for example, by developing new products and features, and personalizing or customizing the Service for you. Specifically for Classroom Hero, this includes:

Gamification Platform Operations:

Managing teacher-created Actions and reward systems

Operating the virtual marketplace and point transactions

Maintaining student avatar customization features

Running the Mysteria open-world game environment

Processing AI-generated quizzes and educational content

Account and Classroom Management:

Creating and maintaining teacher, School Leader, and parent accounts

Managing classroom codes and student access

Facilitating School Leader oversight of multiple classrooms

Enabling parent account linking to view student progress

AI Tool Enhancement: For our AI-powered educational tools, Classroom Hero does not use any children's personal information contained in any inputs, prompts, or output to train any of Classroom Hero's artificial intelligence models, but does reserve the right to use de-identified information. Additionally, Classroom Hero does not allow OpenAI, Anthropic, or any other LLM or AI third-party service provider to use any information (personal information or de-identified) to train, improve or develop their artificial intelligence models.

This includes using information for internal audits and review, for analyzing how the Services are used, providing statistics about usage levels of the Services, and diagnosing service or technical problems. For Classroom Hero specifically:

Platform Improvement:

Analyzing which gamification features are most effective for student engagement

Understanding how teachers use our AI tools to create educational content

Improving the user experience based on interaction patterns

Monitoring platform performance and stability

Educational Effectiveness Research:

Studying how classroom gamification impacts student participation (using anonymized data)

Analyzing usage patterns to improve our educational tools

Understanding feature adoption across different classroom environments

To fulfill your requests and provide any information you request, such as:

Subscription Management:

Processing teacher and School Leader subscription payments through Stripe

Managing free trial periods and subscription renewals

Handling subscription cancellations and account changes

Educational Service Delivery:

Responding to customer support requests from teachers and school administrators

Providing technical assistance and platform guidance

Fulfilling requests for data exports or account modifications

To send you information about features on our Service or changes to our policies and Service or communicate with you about your use of the Service, your account, or transactions with us. Specifically for Classroom Hero users, this includes:

Account and Subscription Communications:

Sign-up confirmation emails for new teacher and School Leader accounts

Free trial expiration notifications and subscription renewal reminders

Trial expiration warnings and billing notifications

Platform Activity Notifications:

Email notifications to teachers when students request to purchase items from the virtual marketplace

Weekly recap emails summarizing classroom activity and student engagement

Notifications about platform updates, new features, or important announcements

Educational Support Communications:

Informational emails to help teachers and School Leaders understand and maximize platform features

Best practices guides for classroom gamification

Tips for using AI tools effectively in educational settings

Customer Support and Service Communications:

Responses to support requests and technical questions

Security alerts and important account notifications

Administrative messages about platform maintenance or updates

Important Note: Classroom Hero only sends emails to teachers, School Leaders, and parents. Students do not receive email communications directly from our platform.

We may also send teachers, School Leaders, and parents information about educational resources, platform improvements, and features we think will be of interest to you. Personal information is never shared with third-parties in connection with these communications unless you have explicitly opted-in.

To request your participation in ratings, reviews, surveys, focus groups, or other initiatives which help us to gather information used to develop and enhance our educational gamification platform and Services. This helps us understand how teachers use classroom management tools and how we can improve the educational experience.

Most crucially, to protect our educational community by making sure the Service remains safe and secure, such as:

Detecting, investigating and preventing activities that may violate our policies or be illegal

Protecting student accounts from unauthorized access

Monitoring for inappropriate content in the Mysteria game environment

Ensuring the security of teacher-created educational content

Preventing abuse of our AI tools or platform features

Enforcing our Terms of Service to maintain a safe educational environment

To comply with applicable law – for example, to satisfy tax or reporting obligations related to teacher subscriptions, to comply with lawful governmental requests, or to notify you of data privacy incidents when legally required. This includes compliance with educational privacy laws like FERPA and COPPA.

We use automatically collected information (described in the "Information We Collect Automatically" section above) to provide and support our Service, including:

Platform performance monitoring and improvement

Understanding feature usage to prioritize development

Maintaining system security and stability

Providing customer support and troubleshooting

No Automated Decision Making: We do not use algorithms for profiling or to otherwise make any decision based solely on automated processing or AI that would significantly affect you without the opportunity for human review.

When acting as a Controller, we process this information given our legitimate interest in improving and protecting the Service and our users' experience with it, taking into consideration your interests, rights, and expectations. Depending on the circumstances, we may also rely on:

Your consent for specific features or communications

The necessity for adequate performance of our contract with you

Protection of vital interests (yours, other persons, or the Service)

Compliance with applicable laws and educational regulations

When acting as a Controller, we will process your personal information for marketing and promotional communications given our legitimate interests in offering you educational products and services that may be of interest to you. You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our communications or by contacting us directly.

Please note that we may anonymize and/or de-identify information collected through the Services so that the information no longer relates to you personally. Subject to applicable laws, where we have anonymized and/or de-identified information, our use and disclosure of such information is not subject to this Privacy Policy and may be used for educational research and platform improvement purposes.

Classroom Hero doesn't sell or rent your information to third-parties, we don't permit third-party advertising on Classroom Hero, and personal information collected from students is never used for behaviorally-targeted advertising. We use your information to provide and personalize our educational gamification service, optimize and improve our platform, communicate with you about our Service (including subscription notifications, marketplace requests, and weekly recaps), and for security and safety reasons. We may also use information from teachers, School Leaders, and parents to provide educational resources, platform updates, and services we think will be of interest to you.